In October, California passed a law requiring the services to keep the sound level of ads the same as the programming they accompany. It was inspired, according to Democratic state Senator Tom Umberg, by one of his staffers whose sleeping baby was awakened by a loud streaming ad.

“This is a quality-of-life issue,” he said in an interview.

The legislation, which takes effect on July 1, 2026, could inspire changes on a national level and is one of the most well-known bills he’s worked on.

“This struck a chord with anyone who watches any entertainment on a streaming service,” Umberg said.

Read more here: Bloomberg