At a time of deep partisanship, at least there’s one thing California Republicans and Democrats can agree on: Ads on streaming platforms can be way too loud.

On Monday California Gov. Gavin Newsom signed a bill with bipartisan support that requires ads on streaming platforms to be at the same volume as the programs they are attached to. In other words, no more blaring commercials leaving viewers fumbling for the remote — platforms like Paramount+ and Netflix are going to have to figure out how to keep the product-hawking at an equivalent volume to their films and series.

“We heard Californians loud and clear,” said Newsom in a statement that had the air of a dad joke. “And what’s clear is that they don’t want commercials at a volume any louder than the level at which they were previously enjoying a program.”

The legislation originated with Democratic state Sen. Tom Umberg, who represents a district in northern Orange County and a portion of Long Beach. He was inspired by the experience of a staffer’s baby, who has on occasion been awakened by a booming streaming ad. State Sen. Roger Niello, a Republican representing portions of Sacramento and Placer counties, joined as a co-author and the proposal worked its way through the state Senate without ever getting a “no” vote on the floor.

Read more here: The Hollywood Reporter